B.Com Fundamentals of e-Commerce - Virtual Book

A Comprehensive text book on“e-Commerce”. The book primarily covers the syllabus forB.Com (Hons.) under CBCS Programme of variousUniversities throughout Odisha

• Written in lucid style and understandable language.
• Additional readings are incorporated to enhance the skill of students.
• Wherever required the subject has been duly illustrated and explained with the help of tables, diagrams and pictorial representations.
• Uniformity is maintained throughout the book to make it reader friendly.
• Special emphasis on the importance of Online Retailing and Demonetisation in growth of e-Commerce is given in the book.
• Comprehensive coverage of relevant examples on e-commerce from Indian & Global scenarios.
• Review Questions have been given at the end of each chapter along with the summary.

About the Author

Shivani Arora

Dr Shivani Arora lives and practises the belief that we need to be aware of, assimilate and respond to the dynamics and challenges of e-era. With a doctorate in e-commerce and more than seventeen years of experience in teaching and research in the academic and business world, she serves as an Assistant Professor at Shaheed Bhagat Singh College, University of Delhi.

She has authored three books and has more than forty research publications to her credit, including papers published in National and International journals. As a constant endeavour to enhance her knowledge, she has attended conferences in India, Europe, Canada, and the United States of America. Her tryst with research, both in corporate and academics, made a strong foundation for her teaching career. She believes that research strengthens the ability and capability of a teacher to teach with conviction and passion.

Her research is divided into three areas: e-commerce, advertising, and social networking. She is regularly invited as a resource person to various Colleges and Universities. She is a member of the Editorial Boards of many journals of repute.