B.Com Management Principles & Applications

Management Principles & Applications is a comprehensive textbook designed as per the National Education Policy (NEP) guidelines. It offers an in-depth understanding of the fundamental concepts of management, enriched with case studies, role-play exercises, skill-building activities, and contemporary issues such as digitalisation, entrepreneurship, and ethics. This Edition seamlessly blends traditional theories with the latest managerial practices, making it a valuable resource for readers.

This book is intended for the following audience:

• B.Com. (Hons.) Students across Indian universities, especially those pursuing the DSC-1 paper on Management Principles and Applications
• The University of Delhi and its associated bodies:
  • Non-Collegiate Women's Education Board (NCWEB)
  • School of Open Learning (SOL)
• Educators & Professors looking for a well-structured, NEP-aligned textbook
• Management Enthusiasts who wish to gain foundational and contemporary insights into managerial functions, strategies, and applications

The Present Publication is the 4th Edition, authored by Dr V.S.P. Rao, with the following noteworthy features:

• [Easy-to-understand Format] Concepts are explained lucidly with ample illustrations
• [Practical Aids] Examples, charts, and tables facilitate quick learning and retention
• [Case Studies & Skill-building Exercises] End-of-chapter activities encourage creative thinking and problem-solving
• [Role-play Exercises] Immersive activities allow students to enact managerial scenarios individually or in groups
• [Holistic Evaluation] Summaries, review questions, and practical exercises after each chapter help consolidate learning
• [Inclusion of Contemporary Topics] Covers digitalisation, globalisation, ethics, sociocracy, subaltern management ideas, and workplace diversity
• [Guidance from an Award-winning Author] Written by a seasoned academic and management consultant with four decades of teaching and research experience
• [NEP Alignment] This Edition is carefully curated to meet the objectives of the National Education Policy, ensuring interdisciplinary learning, skill development, and ethical orientation.

The coverage of the book is as follows:

• Fundamentals of Management
  • Classical, neo-classical, and modern theories, importance of management, and Indian ethos
• Planning & Decision Making
  • Techniques for individual and group decision-making, objective setting, business environment analysis (micro, meso, macro), and industry structure (Porter's Five-forces Model)
• Organising
  • Departmentalisation, organisational structures (traditional and modern), delegation, decentralisation, and interface between formal and informal organisations
• Directing & Controlling
  • Motivation theories, leadership styles (with followership concepts), and control techniques (including accountability, performance measures, Balanced Scorecard)
• Salient Developments & Contemporary Issues
  • Digitalisation, innovation, entrepreneurship, ethics, value-oriented management, sociocracy, workplace diversity, and global trends influencing 21st-century management

The structure of the book is as follows:

• Divided into five central units, each unit is further broken down into 19 chapters, ensuring a logical flow from fundamental concepts to advanced managerial issues
• Each chapter includes:
  • Introduction of Key Concepts
  • Learning Objectives
  • Charts, Tables & Illustrations
  • Case Studies & Role-play/Skill-building Exercises
  • Summary & Review Questions
  • References to Indian Ethos & Contemporary Business Environment
• Appendices & Additional Materials – Value-oriented holistic management lessons from the Bhagavad Gita and Ramayana, solved examples, and past year question papers

About the Author

V.S.P. Rao

Dr V.S.P. Rao is the Executive Vice President of the MIM Group and a distinguished academic with nearly four decades of teaching experience at Shri Venkateswara College (University of Delhi). Formerly a Professor and Dean at IBS, Hyderabad, and Director of MIM, Lucknow, he is a two-time gold medal recipient (university topper at undergraduate and postgraduate levels) and a national scholarship awardee for academic excellence.

An award-winning author, educationist, and consultant, Dr Rao has authored/co-authored 25 books and published numerous articles and research papers in Management, Organisational Behaviour, and Human Resource Management. He has completed three research projects under UGC and ICSSR and has conducted several highly acclaimed Management Development Programs for mid- and senior-level managers across various industries.

Dr Rao's accolades include two consecutive Best Book Awards (2013, 2014) and a Best Article Award from Chartered Secretary. He has served on technical committees and editorial boards for international conferences in HRM, OB, and Management. He has been a visiting faculty member for MBA and PhD programs at leading institutes in India and abroad.