BBA Principles of Management

This book has been designed and written to give the students of management an in-depth insight into the subject of business management.

This book will be helpful to the students of MBA, PGDM, PGPM, MCA, BBA & other professional courses.

The Present Publication is the latest edition, authored by Dr. Neeru Vasishth & Dr. Vibhuti Vasishth, with the following noteworthy features:

• [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying management
• [Student-Oriented Book] This book has been developed keeping in mind the following factors:
• Interaction of the author/teacher with their students in the classroom
• Shaped by the author/teacher's experience of teaching the subject matter at different levels for more than three decades
• Reactions and responses of students have also been incorporated at different places in the book
• [Tabular Format] Tables have been used for comparative study and understanding of the concepts
• [Quotations] have been given at the start of every chapter to promote conceptual thought of the subject matter
• Each paragraph is distinctly numbered and starts with the relevant background of the subject
• [Questions for Conceptual Understanding] have been given in this book
• [Case Studies] are meant to give practical insights into the application of management concepts

Contents of this book are as follows:

• Management Concepts and Nature
• Evolution of Management Thought
• Contemporary Management Theories
• Fundamentals of Planning
• Goals and Plans
• Management by Objectives (MBO)
• Strategic Planning
• Business Environment (Analysis and Diagnosis)
• Decision Making
• Organising Function
• Formal and Informal Organisations
• Group Dynamics
• Types of Organisation Structure
• Authority Responsibility Relationships
• Line and Staff Relationships
• Departmentation
• Delegation and Decentralisation
• Co-ordination
• Conflict Management
• Staffing Function
• Recruitment and Selection
• Training and Development
• Compensation
• Performance Appraisal
• Direction and Supervision
• Motivation
• Leadership
• Communication
• Interpersonal Behaviour
• Control Concepts and Process
• Techniques of Control
• Organisational Change
• Corporate Culture
• Organisation Development
• Corporate Social Responsibility
• Corporate Governance
• Knowledge Management
• Learning Organisation
• Individual Behaviour
• Personality
• Perception
• Work Teams and Group Decision Making

About the Author

Neeru Vasishth

Dr Neeru Vasishth is a Professor of Commerce at Janki Devi Memorial College, University of Delhi. She holds an M.Com. and an M.Phil. from the Delhi School of Economics and earned her PhD from Jaipur University. Her research encompasses corporate behaviour—particularly business management, organisation, communication, and ethics. A prolific writer, Dr Vasishth has authored numerous textbooks and contributed scholarly articles to several leading journals.

Vibhuti Vasishth

Dr. Vibhuti Vasishth is an Assistant Professor at Kamala Nehru College, University of Delhi. She did her PhD. from the Department of Financial Studies & M.Com. from Delhi School of Economics. She has published many papers in her area of interest, which includes finance and behavioural sciences.