Digital Marketing by Satinder Kumar, Supreet Kaur is a MBA book on General on Conferenza, priced at ₹625 (10% off MRP ₹695). Published by Taxmann. Order online with fast delivery across India.
- Price
- ₹625 · 10% off
- Course
- MBA
- Subject
- General
- Edition
- 2023
Digital Marketing
by Satinder Kumar, Supreet Kaur
Taxmann
Book Specifications
- Edition
- 2023
- Course
- MBA
- Authors
- Dr Satinder Kumar, Dr Supreet Kaur
About this book
An introduction to digital marketing fundamentals covering tools, planning, execution, consumer behaviour, and ethics. Suitable for MBA students and graduate programmes seeking practical understanding of modern marketing strategies and emerging technologies.
At a glance
| Edition | 2023 |
| Course | MBA |
| Authors | Dr Satinder Kumar, Dr Supreet Kaur |
What's inside
- Coverage of emerging tools: AR, VR, AI, digital display boards, analytics
- Chapters on SEO, social media marketing, e-payment systems, mobile and video marketing
- Real-world case studies and data from market reports
- MCQs, practical exercises, and illustrative figures in each chapter
- Discussion of ethical issues and emerging e-marketing developments
- Visual tables, charts, and real-time web snapshots for concept clarity
Who should buy this
- MBA students needing foundational digital marketing knowledge
- Graduate and postgraduate learners seeking practical tool application
- Anyone interested in understanding consumer behaviour and analytics in online markets
Publisher's description
This book delves into the fundamental principles of the following:
- Digital Marketing
- Various Tools Involved
- Various Phases from Planning to Execution
- Understanding Consumer Behaviour
- Ethical Issues
- Assessment and Analytics
Unlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is targeted primarily at academic courses with the flexibility to support graduate and postgraduate programs.
The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features:
- [Discussion on Emerging Areas in E-Marketing] has been included in this book on the following topics:
- Impulse Buying Behaviour
- Frugal Marketing
- Latest Developments in E-Business Analytics
- Attempts have also been made to address some of the most sought-after tools in digital marketing
- Augmented Reality (AR)
- Virtual Reality (VR)
- Artificial Intelligence (AI)
- Digital Display Boards
- [Rich Pedagogy] which includes:
- Visual representation of data/concepts in tables and charts for easy comprehension
- Real-time snapshots from the web
- Relevant case studies
- Appropriate data points from various reports
- [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing
- [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing
- [Relevant Case Studies/Caselets] for understanding the applicability of the concepts
- [Data from Various Reports for Ease in Understanding] the context presented in the book
- [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter
The detailed contents of the book are as follows:
- Introduction to Digital Marketing
- Market Segmentation, Targeting and Positioning
- Online Consumer Behaviour
- Strategic Digital Marketing
- Direct Marketing and E-Mail Marketing
- Internet Marketing and Advertising
- Social Media Marketing
- Search Engine Optimisation (Seo)
- Electronic Customer Relationship Management
- E-Payment Systems
- Mobile Marketing and Video Marketing
- E-Commerce and S-Commerce
- Business Website Marketing
- Smart Marketing and Interactive Marketing
- Facebook and Instagram Marketing
- LinkedIn and Twitter Marketing
- Ethical Digital Marketing
- Digital Marketing Environment
- Emerging Issues in E-Marketing
- Online Communication Media
- E-Business Analytics
Frequently asked questions
What is Digital Marketing?+
An introduction to digital marketing fundamentals covering tools, planning, execution, consumer behaviour, and ethics. Suitable for MBA students and graduate programmes seeking practical understanding of modern marketing strategies and emerging technologies. At a glance Edition 2
Who is the author of Digital Marketing?+
Satinder Kumar, Supreet Kaur (Taxmann).
How much does Digital Marketing cost?+
Digital Marketing is available for ₹625 (MRP ₹695) on Conferenza, with fast delivery.
Which exam is Digital Marketing for?+
MBA — General.
Which edition of Digital Marketing is this, and is it the latest?+
This listing is the 2023. Editions are revised for the latest syllabus and amendments — the current edition and its full details are shown on this page.
Is Digital Marketing good for self-study of General?+
Digital Marketing is a General book for MBA, suitable for self-study and revision. Pair it with practice and past papers for complete exam preparation.
Which is the best book for General?+
There's no single "best" book for General — the right choice depends on the syllabus coverage you need, the author's approach, the edition and your budget. Digital Marketing by Satinder Kumar, Supreet Kaur is one MBA option; compare it with other General books on Conferenza by edition, coverage and price to pick what suits your preparation.
Is Digital Marketing available as a free PDF download?+
Digital Marketing is a paid book on Conferenza, delivered fast across India. For free PDFs — study material, RTPs, MTPs and suggested answers — visit https://conferenza.in/downloads.