Entrepreneurship Development | Virtual Book

Entrepreneurship Development is a comprehensive & authentic textbook written to familiarize the students with entrepreneurship as a career option and creative thinking and behaviour for effectiveness at work. The book also aims to educate the students on the most pertinent issue of the rapidly evolving world of entrepreneurs and the Government initiatives towards boosting entrepreneurship and Start-up culture amongst youth for combating the mammoth problem of unemployment in India.

This book aims to fulfil the requirement of the following students:

• B.Com. (Hons.), Semester – V, Paper BCH 5.3(d)
• B.Com., Semester – V, Paper BC 5.3(a)
• Choice Based Credit System (CBCS)
• Non-Collegiate Women's Education Board (NCWEB)
• School of Open Learning of Delhi University (SOL)
• Central Universities throughout India

The Present Publication is the Latest Edition, authored by CA (Dr.) Abha Mathur, with the following noteworthy features:

• [Simple & Systematic Manner of Presentation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying entrepreneurship development
• [Student-Oriented Book] This book has been developed, keeping in mind the following factors:
• Interaction of the author/teacher with their students in the classroom
• Shaped by the author/teachers experience of teaching the subject-matter at different levels
• Reaction and responses of students have also been incorporated at different places in the book
• [Case-studies & to-do-exercises] This book incorporates all these at the end of the chapter to enable students to explore and identify the practical aspects of entrepreneurship
• [SWOT Analysis] After having gone through the book, the students will be able to identify their hidden potential through personal SWOT analysis.
• [Methodology/Modalities of Setting-up a Business] Students would learn the methodology and modalities of setting up small business ventures & ways and methods of arranging and managing finances
• This book contains the method of Appraising a Project, Writing a Project Report, making a Feasibility Study and includes the much-needed formats of Business Proposals
• [Case Studies and Brief Sketches] of successful entrepreneurial stories have been incorporated
• [Chapter on GST] has been added to facilitate better and enhanced knowledge

Detailed contents of this book are as follows:

• Introduction
• Entrepreneurship - Concept, Functions, Need and its Relevance in Indian Society; Pros and Cons of Entrepreneurship; Entrepreneurship as a Creative Response to Society's Problem
• Dimensions of Entrepreneurship - Intrapreneurship, Technopreneurship, Netpreneurship, Ecopreneurship, Social Entrepreneurship; Entrepreneurship and New Challenges of Globalization
• Individual and Entrepreneurship
• Entrepreneurial Myths, Motivation for Entrepreneurship, Entrepreneurial Skills and Competencies, Entrepreneurial Values and Attitude; Entrepreneurial Risk Propensity and Ability to Cope
• Entrepreneurship in Indian Scenario - Entrepreneurial Mindset in the Contemporary Business Scenario, Family Business in India - Role and Contribution Towards Growth of Entrepreneurship; Entrepreneurial Rewards System and Entrepreneurship vis-à-vis first generation Entrepreneurs (Nascent Entrepreneurship)
• Entrepreneurial Sustainability
• Social Support System for Entrepreneurship, Public and Private System of Stimulation; Availability of Finance, Marketing, Technological and Managerial Support Systems
• Entrepreneurs' Self-Help Group, Trade and Industry Associations; Existence of Business Incubators; Availability of Venture Capital, Prototype Centers and Angel Investors Support System; Private Equity Funds; Startup Action Plan; Make in India Initiative
• Entrepreneurial Process
• Opportunity Sensing and Identification Process, Generation of Business Ideas, Feasibility Analysis of Business Ideas
• Preparation of a Business Plan, Business Proposal, Project Appraisal and its Techniques
• Managerial Aspect of Business
• Managing Finance; Understanding Capital Structure; Understanding Organization Structure and Management of Human Resources of a New Enterprise
• Understanding of Marketing - Mix; Management of Assets (Cash Management); Relationship Management; Cost Management; Understanding Family Business Management