MBA MARKETING MANAGEMENT (University Edition) by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH is a book on Conferenza, priced at ₹265 (10% off MRP ₹295). Published by Bharat Law House. Order online with fast delivery across India.
- Price
- ₹265 · 10% off
- Edition
- 1st Edition, 2017
- Pages
- 312
MBA MARKETING MANAGEMENT (University Edition)
by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH
Bharat Law House
Book Specifications
- Edition1st Edition, 2017
- Author
- Shilpa Ahuja, Chanpreet Kaur, Kashnie Singh
- Publisher
- Bharat Law House
- Edition
- 1st Edition, 2017
- Pages
- 312
About this book
A university-edition textbook on Marketing Management, authored by Shilpa Ahuja, Chanpreet Kaur, and Kashnie Singh, and published by Bharat Law House.
At a glance
| Author | Shilpa Ahuja, Chanpreet Kaur, Kashnie Singh |
| Publisher | Bharat Law House |
| Edition | 1st Edition, 2017 |
| Pages | 312 |
Who should buy this
- University students studying Marketing Management
Publisher's description
Edition: 1st edn., 2017
ISBN: 978-93-5139-515-7
Pages: 312
Author: SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH
Unit I: Introduction
Chapter 1 Introduction to Marketing Management
Chapter 2 Marketing Mix
Unit II: Understanding Marketing Environment
Chapter 3 Marketing Environment
Chapter 4 Consumer Behaviour
Unit III: Market Segmentation and Positioning
Chapter 5 Market Segmentation
Chapter 6 Positioning
Unit IV: Product
Chapter 7 Product
Chapter 8 Product and Product Development
Unit V: Price
Chapter 9 Price
Unit VI: Distribution
Chapter 10 Distribution
Chapter 11 Logistics and Transportation
Unit VII: Promotion
Chapter 12 Promotion and Integrated Marketing Communication
Chapter 13 Advertising and Public Relations
Chapter 14 Personal Selling and Sales Promotion
SUMMARY
UNIT I: INTRODUCTION
Chapter 1 Introduction to Marketing Management
Chapter 2 Marketing Mix
UNIT II: UNDERSTANDING MARKETING ENVIRONMENT
Chapter 3 Marketing Environment
Chapter 4 Consumer Behaviour
UNIT III: MARKET SEGMENTATION AND POSITIONING
Chapter 5 Market Segmentation
Chapter 6 Positioning
UNIT IV: PRODUCT
Chapter 7 Product
Chapter 8 Product and Product Development
UNIT V: PRICE
Chapter 9 Price
UNIT VI: PLACE
Chapter 10 Distribution
Chapter 11 Logistics and Transportation
UNIT VII: PROMOTION
Chapter 12 Promotion and Integrated Marketing Communication
Chapter 13 Advertising and Public Relations
Chapter 14 Personal Selling and Sales Promotion
Unit-wise previous years' papers
(Important Questions)
UNIT I
UNIT II
UNIT III
UNIT IV
UNIT V
UNIT VI
UNIT VII
Solved Paper
Marketing Management – 2017 (NCWEB)
Marketing Management – 2017 (Correspondence)
Third Semester (BBA) (December 2016)
Practice papers
Practice Paper I (NCWEB)
Practice Paper II (SOL)
Frequently asked questions
What is MBA MARKETING MANAGEMENT (University Edition)?+
A university-edition textbook on Marketing Management, authored by Shilpa Ahuja, Chanpreet Kaur, and Kashnie Singh, and published by Bharat Law House. At a glance Author Shilpa Ahuja, Chanpreet Kaur, Kashnie Singh Publisher Bharat Law House Edition 1st Edition, 2017 Pages 312 Who
Who is the author of MBA MARKETING MANAGEMENT (University Edition)?+
SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH (Bharat Law House).
How much does MBA MARKETING MANAGEMENT (University Edition) cost?+
MBA MARKETING MANAGEMENT (University Edition) is available for ₹265 (MRP ₹295) on Conferenza, with fast delivery.
Which edition of MBA MARKETING MANAGEMENT (University Edition) is this, and is it the latest?+
This listing is the 1st Edition, 2017. Editions are revised for the latest syllabus and amendments — the current edition and its full details are shown on this page.
Is MBA MARKETING MANAGEMENT (University Edition) good for self-study?+
MBA MARKETING MANAGEMENT (University Edition) is a book, suitable for self-study and revision. Pair it with practice and past papers for complete exam preparation.
Is MBA MARKETING MANAGEMENT (University Edition) available as a free PDF download?+
MBA MARKETING MANAGEMENT (University Edition) is a paid book on Conferenza, delivered fast across India. For free PDFs — study material, RTPs, MTPs and suggested answers — visit https://conferenza.in/downloads.